Logo design for Wyndsor Pointe

We created this logo design for a new upscale housing development in Plano, Texas.

The logo design combines the delicate serif typeface Serlio for “Pointe” and solid, readable script Bickham for Wyndsor. We elected to use a swash character on the “y” and intersect it with the “o.”

We highlighted the capital W with a cast shadow in the script typeface and a lighter color so it doesn’t compete too much. The swashes offset and balance each other well and the printer’s ornament through the middle creates a nice decorative base.

Fancy that logo design!

Stanford Court Villas logo

Stanford Court Villas is an exclusive townhome development in Addison, Texas. The architectural style is upscale, but comfortable Italian, so the logo design needed to match.

For the color palette, we chose a slightly warm blue and a rust; for the type we chose a strong condensed serif face and an elegant script. The decorative header element finishes the logo design off nicely.

Ice Cafe logo

We enjoyed working with rich, muted textures and colors for a  logo design for Gaylord Texan’s café that accompanied its winter-themed ICE event.

Soleil Design portfolio - AmerTrans logo

AmerTrans Relocation Services is a Nelson Westerberg company (NW is an Atlas Van Lines agent) that handles all the planning aspects of relocating Fortune 500 companies’ employees across town or across the world; they needed corporate, slightly upscale logo design.

With a very corporate audience in mind, we created this logo design in traditional red and blue and the conservative serif typeface Trajan (you’ve probably seen this all-caps typeface in movie titles). We integrated an arrow icon for the moving industry and added a flourish to push it in the direction of an abstract A (for AmerTrans, of course!). Logo design complete!

We created this logo design for an urgent care facility in Dallas’ Uptown neighborhood. Since they needed to market to a young professional, Dallas clientele, they wanted something fresh, bold and medical.

The concept

We chose to limit the graphics to a simple cross element and surround it by 2 semi-circles that create an abstract “C” and “D” for CityDoc’s custom logo design.

The type is flush right since that’s a more contemporary treatment; the uptown designation is small so it can be changed to other areas of town if they choose to expand outside of Uptown. It never hurts to think ahead!

The type

We set “urgent care” in a bold red sans serif face to emphasize the service they offer. We chose the type family Avenir because it helps create a friendly, professional and easy-to-read logo design.