Welcome! I’m Sheri Hall.

I am the creative director and graphic designer at Soleil Design; my goal is to make my clients shine — to be thrilled to hand out their business card; to be proud to send a prospect to their web site or to share their company message. Which means … I’m here to make you look brilliant (through the magic of graphic design).


When I read design industry magazines (HOW has been my go-to for 20+ years), my favorite part is seeing how designers do their thing: their studio space, their computer set-up, their thought process, their project sketches, digital comps, final creation and how it helped the client.

It’s a lot of behind-the-scenes stuff … and it fascinates me!
This site is dedicated to that very thing — the behind-the-scenes process of graphic design for the curious and the DIYer.

Do you know the best way to tackle a logo design project? Web design? Brochure design? How I start might surprise you!

With over 20 years of print design experience (has it really been that long?!?) I’ve seen a lot of great design … and a lot of poor, forgettable stuff.

What makes good design good? I’ll tell you … and I’ll show you. Design is all around us and I love to use real world examples to show what works and what doesn’t.

With over 20 years of Illustrator (drawing) and Photoshop experience, and 12+ years of InDesign (page layout) experience, I can show you how to accomplish your project in the most efficient, highest quality way possible. If it’s more than you want to tackle, I will do it for you. It can’t get much easier than that.

Right now

Do you have a design project staring at you right now? Are you feeling overwhelmed, underprepared or just lost? Don’t panic! While that project won’t design itself, we can design it for you, print it for you and deliver it to you.

We have a solid foundation in print design (went to art school and got BFAs in graphic design) and branched out into web design in 1995 — back in the dark ages of the internet.

Our depth of experience in both areas mean you can be assured your marketing message maintains consistency across various media — print, web sites, and social media.

We can help

Letting Soleil Design handle all your marketing needs saves you time and effort because you don’t need to coordinate multiple firms to accomplish your goals.

  • If you’re launching a new business and need a logo, business card, simple web site and one-page flyer, we’ve got you covered.
  • If you have some of your brand image in place, but are stuck on the web site because it’s super overwhelming, we’ve got you covered. Many sites today are WordPress sites which means you can be in control of updating your site once it’s set up. We can handle the installation, security services, and setting everything up, and you can take over from there. We’ll even give you one-on-one training to show you how everything works.
  • If you’ve been in business for a while and are ready to update your brand and be intentional with your marketing, we’ve got you covered.
  • If you feel lost getting your message heard in this media-saturated world, we’ve got you covered.

Full service — concept to implementation!

We take all projects from concepts and sketches through digital comps to revisions and production. We see print jobs through the proofing and the press proof stage to the final printed piece.

We even deliver your project to you! (occasionally with homemade cookies — shhh …)

Since we do all design and production work ourselves, as well as handle all account service, you’ll never feel like you’ve been “handed off” to someone else.

To see some of the projects we’ve tackled in the past, please visit our portfolio, or contact us today to discuss your project!

About Sheri

Our portfolio  How we work