We created this logo design for an urgent care facility in Dallas’ Uptown neighborhood. Since they needed to market to a young professional, Dallas clientele, they wanted something fresh, bold and medical.

The concept

We chose to limit the graphics to a simple cross element and surround it by 2 semi-circles that create an abstract “C” and “D” for CityDoc’s custom logo design.

The type is flush right since that’s a more contemporary treatment; the uptown designation is small so it can be changed to other areas of town if they choose to expand outside of Uptown. It never hurts to think ahead!

The type

We set “urgent care” in a bold red sans serif face to emphasize the service they offer. We chose the type family Avenir because it helps create a friendly, professional and easy-to-read logo design.