This project includes all the basics a new company needs: a logo, a simple website and a one-page printed flyer that doubles as an emailable PDF. It’s the perfect combo for a launch marketing campaign.

We started with the logo design (we always start with the logo design as it sets the look and feel for everything that follows!); because the client was on an accelerated schedule to launch their business, we designed the website and flyer concurrently.

The green & green color scheme and the typeface choices we made for the logo influenced the colors and type on the other pieces.

We chose several happy people photos (royalty-free) and built a small library of photography to use on all Guardian work to achieve a consistent look.

Everything works well together and shows off the clean, professional and friendly look of the Guardian brand. Just what the client needed for a successful and confident  company launch marketing campaign.