We created this logo design for a new upscale housing development in Plano, Texas.

The logo design combines the delicate serif typeface Serlio for “Pointe” and solid, readable script Bickham for Wyndsor. We elected to use a swash character on the “y” and intersect it with the “o.”

We highlighted the capital W with a cast shadow in the script typeface and a lighter color so it doesn’t compete too much. The swashes offset and balance each other well and the printer’s ornament through the middle creates a nice decorative base.

Fancy that logo design!