We created this logo design for a start-up company that raises investment capital for multi-family residential real estate developments.

The icon is a solid R with an abstract river shape flowing through it. We chose the conservative colors of blue and black and the Adobe Garamond typeface to give the new company the look of a well-established organization.

To reinforce the brand on their business card design we repeated the river shape in blue on the far left and aligned the text flush left under the R of “River.”