Doc Design was created to offer turnkey office set-up services to health care providers — anything from web design to office furniture and phone systems.

The logo design type consists of two weights of Futura: the top is larger and lighter; the bottom is smaller and bolder so they both line up nicely as a block element.

The center of the “O” became the perfect place to add a cross icon and radiate out from it a pattern of circles, representing all of Doc Design’s services coming from one source.

This branding and logo design project extended to a business card as well. The two-sided card has a nice clean layout with a white background on the front and a blue background with list of services on the back. The gradation circle pattern is faintly echoed in the top left corner to reinforce the branding.

It’s amazing what you can do with two colors … if you know what you’re doing!