This project was to redesign a logo for an existing company, Deltan Group. The client wanted an icon to accentuate the letter D and show some movement; he also wanted to use bold, conservative colors.

We created an abstract capital D out of a blue arrow shape and a solid red curve with 2 white arcs reversed out of it. Since Deltan offers business computer services in the Windows-verse we chose Franklin Gothic for the logo and contact copy (familiar-looking type family to the MS crowd).

We had a little fun with the branding on business card and carried the theme of movement even further; we added red angles to the right end of the card to let the white negative space become an arrow, with the same angle as the iconic D of the logo design.