In 2007 Greenhill wrapped up Great Expectations, a major capital campaign for some new buildings. This project combined the final campaign report and their annual report design.

The Concept

This design was a major departure from previous years as the annual reports had been done in-house and in a vertical format, what one might call … predictable; this year the report broke new ground with a perfect-bound horizontal format, full color, elegant yet accessible typography and lots of top-notch photography.

Great Expectations … and annual report design fulfilled!