Guardian Association Management logo

A logo mark for a home association management company should be strong and stable looking, but not big and scary. In keeping with that directive we accentuated the company name with a large capital “G” set in Rockwell Extra Bold; it’s filled with a green to green gradation that becomes a background for a simple house illustration.

The company name is set in the sans serif face Franklin Gothic and is nestled into the “G” with a white stroke around to pop it off the green.

We created a couple versions of the logo because the client wanted the option to have their tagline incorporated. The tag is set in Glypha, a very legible and friendly slab serif face and picks up the lightest green from the gradation in the “G.”

It’s a clean, strong, memorable mark — just what the client asked for!