Flyers

This half-page magazine ad is for The Enclave at Horseshoe Bay, an intimate community of 48 residences in the Texas Hill Country.

We used rich textures and watercolor paintings of architectural details as a backdrop for the copy; then we added lifestyle and landscape photos to give prospects a flavor of Enclave living.

The sun element from the logo is repeated large on the left side to reinforce the Enclave brand.

Since we also designed the Enclave brochure, we kept the ad consistent with the look and feel we established with it.

Every month Palm Beach Tan highlights specials with its P-O-P (point of purchase) displays. These are usually 8.5″ x 11″ signs in clear plexiglass holders that sit on the front counter.

The artwork always carries the PBT brand with colorful photography, the blue, teal and yellow color scheme and the wave shape at the bottom of the art … and some palm branches hidden in there somewhere!