Sheri, Author at Soleil Design

Greenhill School annual report

in Brochures by Sheri October 7, 2007February 7, 2013

In 2007 Greenhill wrapped up Great Expectations, a major capital campaign for some new buildings. This project combined the final campaign report and their annual report.

This design was a major departure from previous years as the annual reports had been done in-house and in a vertical format, what one might call … predictable; this year the report broke new ground with a perfect-bound horizontal format, full color, elegant yet accessible typography and lots of top-notch photography.

Great Expectations fulfilled!

Thompson + Company logo

in Logos by Sheri August 2, 2007February 3, 2013

Since this logo design project was for an accounting firm, it needed to be conservative and corporate, but a little contemporary. The layout is symmetrical (balanced like a balance sheet should be!) and the shape of the black plus is echoed in the negative space (white space) between the blue squares.

We chose Futura in all caps for the type treatment since Futura is the little black dress of the typeface world; it can go anywhere at any time and look stylish. It might surprise most folks to know that Futura was designed in the ’20s—the 1920s!

We carried the boxy feel over to the business package and used the blue square as a recurring element on the card.

Wyndsor Pointe logo

in Logos by Sheri August 2, 2007February 2, 2013

We designed this logo for an upscale new housing development in Plano, Texas.

This logo combines a delicate serif typeface for “Pointe” and solid, readable script for Wyndsor. We elected to use a swash character on the “y” and intersect it with the “o.”

We highlighted the capital W with a cast shadow in the script typeface and a lighter color so it doesn’t compete too much. The swashes offset and balance each other well and the printer’s ornament through the middle creates a nice decorative base.

Fancy that!

Stanford Court Villas logo

in Logos by Sheri July 15, 2007February 2, 2013

Stanford Court Villas is an exclusive townhome development in Addison, Texas. The architectural style is upscale, but comfortable Italian, so the logo needed to match. For the color palette, we chose a slightly warm blue and a rust; for the type we chose a strong condensed serif face and an elegant script. The decorative header element finishes it off nicely.

When designing this logo (well, really any and all logos) we kept in mind that it would eventually need to work in just one color, so we did all initial design work in black and white to develop our concepts; we then did color studies after the client picked the logo he wanted to use. And sure enough, the one color version translated beautifully into stone for the monument signage at the entrance to the property.

Palm Beach Tan August campaign

in Campaigns by Sheri July 12, 2007February 13, 2013

Palm Beach Tan highlights monthly specials with a multi-piece campaign: a 28″x28″ square window cling, a 28″x59″ vertical window cling, an 8.5″x11″ point-of-purchase sign and a coupon.

The artwork always carries the PBT brand with colorful photography, the blue, teal and yellow color scheme and the wave shape at the bottom of the art … and some palm branches hidden in there somewhere!