These pieces are invitations to a Halloween party. We started by designing the poster with the “Vegas Baby, Vegas” theme.

After the poster art was finished, we moved on to the small printed flyer. Although still vertical, the proportion is very different and required significant layout changes to keep the same look and feel while making sure the information was large and readable.

Lastly we went back to the poster art, shrunk it a bit and nudged things around to fit 8.5″x11″ and exported to jpeg for email purposes. This completed the multi-piece marketing campaign.

Although all three of these invitation avenues are very different, we maintained the same dramatic photo and typography look across all of them.