August 2007

Since this logo design project was for an accounting firm, it needed to be conservative and corporate, but a little contemporary. The layout is symmetrical (balanced like a balance sheet should be!) and the shape of the black plus is echoed in the negative space (white space) between the blue squares.

We chose Futura in all caps for the type treatment since Futura is the little black dress of the typeface world; it can go anywhere at any time and look stylish. It might surprise most folks to know that Futura was designed in the ’20s—the 1920s!

We carried the boxy feel over to the business package and used the blue square as a recurring element on the card.

We designed this logo for an upscale new housing development in Plano, Texas.

This logo combines a delicate serif typeface for “Pointe” and solid, readable script for Wyndsor. We elected to use a swash character on the “y” and intersect it with the “o.”

We highlighted the capital W with a cast shadow in the script typeface and a lighter color so it doesn’t compete too much. The swashes offset and balance each other well and the printer’s ornament through the middle creates a nice decorative base.

Fancy that!