Sheri, Author at Soleil Design

Spoken Memories book for DJHS

in Brochures by Sheri July 15, 2010February 9, 2013

Dallas Jewish Historical Society wanted to create a book to document the oral histories it had collected from many of the key characters in Dallas’ Jewish history.

Although the book is over 200 pages, we kept the layout fresh and interesting by creating a flexible 4-column layout; using a blue tint for an all-over background color on some pages; accenting headlines by occasionally layering a script underneath; setting the intro paragraph for each person in small caps; and adding white frames with soft shadows to all photos to maintain their antique feel.

The result is a beautiful book that honors many key players in Dallas’ rich history.

Cherry’s Bad Ass Beef Jerky logo

in Logos by Sheri June 12, 2010February 2, 2013

You can probably tell by this art that this was a fun project for a very fun client! Cherry had a knack for making jerky and wanted to start selling it to friends & family … and their friends … and their friends. She was 5 days away from being featured in the Dallas edition of Thrillist (a digital daily dose of hip new products you can’t live without) and desperate for a logo — Soleil Design to the rescue!

Cherry has a lot of colorful tattoos and wanted a skull icon with a Day of the Dead feel. She also wanted to explore some Western and fun kitschy cowgirl imagery. We did extensive image research and conferred with her to get feedback and narrow the direction; we designed a pink and black skull icon at the center of a very decorative Western circular frame. The typefaces we chose are rustic but chic. Cherry was drawn to two of the logos we came up with and wanted to use the vertical orientation for the web site and business card and the circular seal for labels and packaging. And that’s how we ended up with a bad ass chick logo (or two), just in time for her Thrillist debut!

Salt River Capital logo & card

in Logos by Sheri May 20, 2010February 2, 2013

We designed this logo for a start-up company that raises investment capital for multi-family residential real estate developments.

The icon is a solid R with an abstract river shape flowing through it. We chose the stable colors of blue and black and the Adobe Garamond typeface to give the new company the air of an well-established organization.

Parish Episcopal School summer school ad

Parish Episcopal summer school ad

in Flyers by Sheri February 11, 2010February 11, 2013

This full-color ad ran in community papers in the wintertime to get people thinking about Parish’s Summer School offerings.

We kept the info very simple (what, when, where, contact) so that the logo and photo could take center stage. We carried the branding of the sun color and shape in the logo to the background of the copy. This ad is fun, colorful, active and inviting — and sets the stage well for a full program of summer activities.

Doc Design logo and card

in Logos by Sheri February 3, 2010February 3, 2013

Doc Design was created to offer turnkey office set-up services to health care providers — anything from web design to office furniture and phone systems.

The logo type consists of two weights of Futura: the top is larger and lighter; the bottom is smaller and bolder so they both line up nicely as a block element.

The center of the “O” became the perfect place to add a cross icon and radiate out from it a pattern of circles, representing all of Doc Design’s services coming from one source.

The two-sided business card has a nice clean layout with a white background on the front and a blue background with list of services on the back. The gradation circle pattern is faintly echoed in the top left corner.

It’s amazing what you can do with two colors … if you know what you’re doing!