Sheri, Author at Soleil Design

Nelson Westerberg series of flyers

in Flyers by Sheri November 12, 2010February 12, 2013

We designed this series of one-page brochures for Nelson Westerberg, an Atlas Van Lines agent (they’ll really move you!).

These flyers do double duty: they can be printed and used as folder inserts and they can be emailed as PDFs to prospects and clients.

Since Nelson Westerberg’s logo colors are similar to Atlas (red and blues), we chose to play that up with the background shapes and create some nice curves and gradations to set off the information and become a recurring way to brand all the pieces similarly.

The text is the very clean and readable Helvetica Neue.

A colorful, but blue-heavy row of gradated photos rounds out the layout while nicely supporting the brand.

Guardian logo, website and flyer

in Campaigns by Sheri October 13, 2010February 13, 2013

This project includes all the basics a new company needs: a logo, a simple website and a one-page printed flyer that doubles as an emailable PDF.

We started with the logo design (we always start with the logo design as it sets the look and feel for everything that follows!); because the client was on an accelerated schedule to launch their business, we designed the website and flyer concurrently.

The green & green color scheme and the typeface choices we made for the logo influenced the colors and type on the other pieces.

We chose several happy people photos (royalty-free) and built a small library of photography to use on all Guardian work to achieve a consistent look.

Everything works well together and shows off the clean, professional and friendly look of the Guardian brand.

Ta-da!

Guardian Association Management logo

in Logos by Sheri October 5, 2010February 5, 2013

A logo mark for a home association management company should be strong and stable looking, but not big and scary. In keeping with that directive we accentuated the company name with a large capital “G” set in Rockwell Extra Bold; it’s filled with a green to green gradation that becomes a background for a simple house illustration.

The company name is set in the sans serif face Franklin Gothic and is nestled into the “G” with a white stroke around to pop it off the green.

We created a couple versions of the logo because the client wanted the option to have their tagline incorporated. The tag is set in Glypha, a very legible and friendly slab serif face and picks up the lightest green from the gradation in the “G.”

It’s a clean, strong, memorable mark — just what the client asked for!

Guardian Association Management flyer

in Flyers by Sheri September 28, 2010February 11, 2013

Every new company needs a logo and flyer to launch its marketing efforts. After we designed the Guardian logo, we turned to a full-color flyer.

Since they are marketing their management services to HOAs, we knew the design needed to be professional, yet friendly.

The front side is very clean with a lot of white space, large headline, colorful row of happy people photos, minimal text and a large logo. We also ran the company name up the right side to reinforce it and help establish name recognition.

The back side has info about their services and how to reach them.

Community is important to them — and showing off their strengths is important to us.

Lights on Afterschool trifold invitation

Lights on Afterschool invitation

in Flyers by Sheri August 11, 2010February 11, 2013

Non-profit organization Dallas Afterschool Network needed a vibrant invitation to get community members “on board” for an annual tour of afterschool programs that are making a difference in the Dallas community.

We started the design with a very graphic and colorful photo of a school bus for the cover.

The inside shows children involved in learning activities and is followed by the invitation copy and the info for the three tour options, as well as the RSVP request.

The information is well-organized and easy to read; the black background causes the photography to really pop.

The back of the invitation talks about the program and reinforces the branding with the relevant logos.

All aboard!