Since Imach & Collins is an Atlas Van Lines agent, they wanted their logo design to have a little flavor of the Atlas logo.

We used similar colors (one strong red and some friendly blues) with a traditional Helvetica Extra Bold Condensed typeface; the arrangement of the words, the white line through Imlach and the arrow heads add motion to the logo design while maintaining a strong balance.

The layout of the words is reflected in the shape of the arrow — pointing to the right, moving forward, as any good moving company should do, as any good logo design should do.

Move along!