Palm Beach Tan highlights its monthly specials with a multi-piece campaign: a 28″x28″ square window cling, a 28″x59″ vertical window cling, an 8.5″x11″ point-of-purchase sign and occasionally an outdoor billboard.
The artwork always carries the Palm Beach Tan brand — colorful photography, the blue, teal and yellow color scheme and the wave shape at the bottom of the art … and some palm branches hidden in there somewhere!
These three pieces are key components in marketing upscale apartment homes Mansions at Stonebridge Ranch.
We set the look and feel by designing the 32-page 11″ x 17″ glossy brochure. Then we carried the landscape and statue imagery to the wine labels.
Since the postcards were part of a larger direct mail campaign for several Mansions properties, we designed those to show off more of the lifestyle side of things … in this case golf, since this property is on a golf course.
For the card we combined nature shots, interior domestic details, the logo and tagline with a map and list of amenities to entice prospects to come in for a property tour, the floorplan brochure … and a complimentary bottle of wine with their custom label.
And it all comes full circle!
