February 2011

Diploma Sender is an internet-based service that manages GED testing data and delivers required documents to its test-taker customers. Since they are dealing with people in the education field, they wanted a strong, yet accessible mark for their company.

We chose a dominant “D” and wove a couple decorative elements through it to show motion (for the sending part, of course).

We chose a slab serif typeface since it is friendly and easy to read.

On the letterhead, we placed the logo top right, flush with the right margin of the letters printed to come. The wave element is repeated large and light at the bottom. The business card is designed to match, but the gold is a little stronger to stand out and attract attention, as any good  business card should do.

We also created a seal graphic for their web site to highlight an essay writing contest. It’s friendly, yet official and adds some new curves to the mix.

We created this charming logo for The Learning Tree, a small private school in Dallas. They throw an annual fundraiser in the springtime and needed a logo for signage and event materials.

The event planners wanted a rustic and friendly logo that included a cowboy on a horse under a tree to complement the western flavor of the venue and catering.

We customized a silhouette cowboy illustration and combined it with a colorful type treatment; the script is appropriately named Giddyup  and resembles a rope-drawn typeface. The condensed face is Birch and fits well nestled under the “g” and “y” above.

A spring party logo calls for some color! Combining red, orange and alternating greens for the type treatment gives the silhouette some much-needed pop.