You can probably tell by this art that this was a fun project for a very fun client! Cherry had a knack for making jerky and wanted to start selling it to friends & family … and their friends … and their friends. She was 5 days away from being featured in the Dallas edition of Thrillist (a digital daily dose of hip new products you can’t live without) and desperate for a logo — Soleil Design to the rescue!
Cherry has a lot of colorful tattoos and wanted a skull icon with a Day of the Dead feel. She also wanted to explore some Western and fun kitschy cowgirl imagery. We did extensive image research and conferred with her to get feedback and narrow the direction; we designed a pink and black skull icon at the center of a very decorative Western circular frame. The typefaces we chose are rustic but chic. Cherry was drawn to two of the logos we came up with and wanted to use the vertical orientation for the web site and business card and the circular seal for labels and packaging. And that’s how we ended up with a bad ass chick logo (or two), just in time for her Thrillist debut!
