May 2009

This mission was to design a contemporary and elegant, yet casual invitation to an 80th birthday celebration. The client supplied several photos from the birthday boy’s life, and we went to work!

The first thing we did was to layout the text and photos; we then chose typefaces — Clarendon because it’s a casual, easy-to-read serif face. We offset that with Bickham Script and used some of the alternate characters from that face for additional scripty flair!

Rather than go with a traditional all-centered layout for the text, we staggered two flush left copy blocks … for a contemporary treatment. We chose a soft teal and dark brown for the colors as that’s a very fresh color combo.

And somewhere in the interim whirl of colors and typefaces, we created that stellar 80! icon. No, it’s not clip art. We designed it from scratch just for this project — that little twist of the unexpected. We used Filosofia typeface for its clean and friendly characteristics.

This project was to design a full suite of 18″ x 24″ vibrant metal signs for families of military members to display in their yards.

We wanted to give the artwork a strong patriotic look without showing a literal flag. We found and customized a bold red and blue illustration and set the white text in a bold sans-serif typeface with a soft black glow to further pop the text off the art.

The art is very eye-catching and shows off the stars and stripes beautifully. We designed signs for each branch of the military; the red background is for vets and the blue background is for current members.