{"id":280,"date":"2007-08-02T23:36:01","date_gmt":"2007-08-02T23:36:01","guid":{"rendered":"http:\/\/soleildesign.com\/wordpress\/?p=280"},"modified":"2013-02-03T21:52:19","modified_gmt":"2013-02-03T21:52:19","slug":"thompson-company-logo","status":"publish","type":"post","link":"http:\/\/soleildesign.com\/wordpress\/thompson-company-logo\/","title":{"rendered":"Thompson + Company logo"},"content":{"rendered":"<p><!--?xml version=\"1.0\" encoding=\"UTF-8\"?--> Since this logo design project was for an accounting firm, it needed to be conservative and corporate, but a little contemporary. The layout is symmetrical (balanced like a balance sheet should be!) and the shape of the black plus is echoed in the negative space (white space) between the blue squares.<\/p>\n<p>We chose Futura in all caps for the type treatment since Futura is the little black dress of the typeface world; it can go anywhere at any time and look stylish. It might surprise most folks to know that Futura was designed in the \u201920s\u2014the 1920s!<\/p>\n<p>We carried the boxy feel over to the business package and used the blue square as a recurring element on the card.<\/p>\n<p><a href=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2007\/08\/pf-logos-thompbiz.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-310\" alt=\"Thompson + Company business package\" src=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2007\/08\/pf-logos-thompbiz.jpg\" width=\"960\" height=\"600\" srcset=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2007\/08\/pf-logos-thompbiz.jpg 960w, http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2007\/08\/pf-logos-thompbiz-300x187.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since this logo design project was for an accounting firm, it needed to be conservative and corporate, but a little [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193],"tags":[],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logos-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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