{"id":245,"date":"2009-11-18T18:31:50","date_gmt":"2009-11-18T18:31:50","guid":{"rendered":"http:\/\/soleildesign.com\/wordpress\/?p=245"},"modified":"2013-02-02T18:36:46","modified_gmt":"2013-02-02T18:36:46","slug":"rudys-tortillas-65th-logo","status":"publish","type":"post","link":"http:\/\/soleildesign.com\/wordpress\/rudys-tortillas-65th-logo\/","title":{"rendered":"Rudy&#8217;s Tortillas 65th anniversary logo"},"content":{"rendered":"<p><!--?xml version=\"1.0\" encoding=\"UTF-8\"?--><\/p>\n<p><a href=\"http:\/\/www.rudystortillas.com\/\" target=\"_blank\">Rudy\u2019s Tortillas<\/a>\u00a0has been in business since 1945 and wanted to celebrate their 65th anniversary all year long. One way we helped them achieve this was to redesign their existing business cards (which we had already designed) and add a special 65th anniversary logo.<\/p>\n<p>We chose to keep the 65th logo colors consistent with the colors we had established for Rudy\u2019s cards. It\u2019s usually frowned upon to use so many different fonts in one project, but if you\u2019re a typographic ninja you can make it work! We were careful to use three families that are very different from each other, and we used one of them\u00a0<strong>very<\/strong>\u00a0sparingly. We used Trajan for the \u201c65\u201d (that\u2019s all, folks), then used Shelley Script for the \u201cth\u201d and \u201cAnniversary\u201d while using Rudy\u2019s existing face Avenir for the rest.<\/p>\n<p>Next, the addition of a simple arc of stars suggests movement and celebration. The colors, fonts and shapes balance each other well and are grounded by a simple decorative baseline.<\/p>\n<div>Congrats on 65 years!<\/div>\n<div><a href=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-rudy65.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-246\" alt=\"Rudy's Tortillas 65th anniversary logo\" src=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-rudy65.jpg\" width=\"960\" height=\"600\" srcset=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-rudy65.jpg 960w, http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-rudy65-300x187.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rudy\u2019s Tortillas\u00a0has been in business since 1945 and wanted to celebrate their 65th anniversary all year long. One way we [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logos-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rudy&#039;s Tortillas 65th anniversary logo - Soleil Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/soleildesign.com\/wordpress\/rudys-tortillas-65th-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rudy&#039;s Tortillas 65th anniversary logo - Soleil Design\" \/>\n<meta property=\"og:description\" content=\"Rudy\u2019s Tortillas\u00a0has been in business since 1945 and wanted to celebrate their 65th anniversary all year long. 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