{"id":222,"date":"2010-06-12T05:28:06","date_gmt":"2010-06-12T05:28:06","guid":{"rendered":"http:\/\/soleildesign.com\/wordpress\/?p=222"},"modified":"2013-02-02T00:38:26","modified_gmt":"2013-02-02T00:38:26","slug":"cherrys-bad-ass-beef-jerky-logo","status":"publish","type":"post","link":"http:\/\/soleildesign.com\/wordpress\/cherrys-bad-ass-beef-jerky-logo\/","title":{"rendered":"Cherry&#8217;s Bad Ass Beef Jerky logo"},"content":{"rendered":"<p><!--?xml version=\"1.0\" encoding=\"UTF-8\"?--><\/p>\n<p>You can probably tell by this art that this was a fun project for a very fun client! Cherry had a knack for making jerky and wanted to start selling it to friends &amp; family \u2026 and their friends \u2026 and their friends. She was 5 days away from being featured in the Dallas edition of Thrillist (a digital daily dose of hip new products you can\u2019t live without) and desperate for a logo \u2014 Soleil Design to the rescue!<\/p>\n<div>Cherry has a lot of colorful tattoos and wanted a skull icon with a Day of the Dead feel. She also wanted to explore some Western and fun kitschy cowgirl imagery. We did extensive image research and conferred with her to get feedback and narrow the direction; we designed a pink and black skull icon at the center of a very decorative Western circular frame. The typefaces we chose are rustic but chic. Cherry was drawn to two of the logos we came up with and wanted to use the vertical orientation for the web site and business card and the circular seal for labels and packaging. And that\u2019s how we ended up with a bad ass chick logo (or two), just in time for her Thrillist debut!<\/div>\n<div>\n<p><a href=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-cherry.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-225 alignleft\" title=\"Cherry's Bad Ass Beef Jerky logo\" alt=\"Cherry's Bad Ass Beef Jerky logo\" src=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-cherry.jpg\" width=\"960\" height=\"600\" srcset=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-cherry.jpg 960w, http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2013\/02\/pf-logos-cherry-300x187.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You can probably tell by this art that this was a fun project for a very fun client! Cherry had [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logos-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cherry&#039;s Bad Ass Beef Jerky logo - Soleil Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/soleildesign.com\/wordpress\/cherrys-bad-ass-beef-jerky-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cherry&#039;s Bad Ass Beef Jerky logo - Soleil Design\" \/>\n<meta property=\"og:description\" content=\"You can probably tell by this art that this was a fun project for a very fun client! Cherry had [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/soleildesign.com\/wordpress\/cherrys-bad-ass-beef-jerky-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Soleil Design\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-12T05:28:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-02T00:38:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/soleildesign.com\/wordpress\/wp-content\/uploads\/2010\/06\/pf-logos-cherryonly.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sheri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/\"},\"author\":{\"name\":\"Sheri\",\"@id\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/#\\\/schema\\\/person\\\/05e5a6fea1180daff33859954c216180\"},\"headline\":\"Cherry&#8217;s Bad Ass Beef Jerky logo\",\"datePublished\":\"2010-06-12T05:28:06+00:00\",\"dateModified\":\"2013-02-02T00:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/\"},\"wordCount\":212,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/pf-logos-cherryonly.jpg\",\"articleSection\":[\"Logos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/\",\"url\":\"http:\\\/\\\/soleildesign.com\\\/wordpress\\\/cherrys-bad-ass-beef-jerky-logo\\\/\",\"name\":\"Cherry's Bad Ass Beef Jerky logo - 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