TJ’s sign and ad

TJ’s Seafood Market sign and magazine ad

We designed these two pieces for TJ’s Seafood Market.

The one on the left is in-store signage to remind people that TJ’s has a lot more than seafood; they do catering, serve sandwiches, salads, cheese platters, desserts, etc. We kept the copy very brief so we could devote the bulk of the messaging to the branding and the photos. Sure, it’s seafood … plus all these other tasty treats!

The piece on the right was a 1/6 page ad for D Magazine’s holiday issue. One dominant photo, a headline and contact info gets the point across — simply and elegantly.

TJ’s sign and ad

Riney Palter logo

Riney Palter business package

We chose traditional (but certainly not stodgy!) colors and typefaces for this logo because it’s for a law firm. We worked a subtle star element into the logo; in replacing two quadrants of the star with letter blocks, the partial star doubles as an arrow adding some motion to the icon.

Riney Palter business package