July 2007 - Soleil Design

Stanford Court Villas logo

in Logos by Sheri July 15, 2007February 2, 2013

Stanford Court Villas is an exclusive townhome development in Addison, Texas. The architectural style is upscale, but comfortable Italian, so the logo needed to match. For the color palette, we chose a slightly warm blue and a rust; for the type we chose a strong condensed serif face and an elegant script. The decorative header element finishes it off nicely.

When designing this logo (well, really any and all logos) we kept in mind that it would eventually need to work in just one color, so we did all initial design work in black and white to develop our concepts; we then did color studies after the client picked the logo he wanted to use. And sure enough, the one color version translated beautifully into stone for the monument signage at the entrance to the property.

Palm Beach Tan August campaign

in Campaigns by Sheri July 12, 2007February 13, 2013

Palm Beach Tan highlights monthly specials with a multi-piece campaign: a 28″x28″ square window cling, a 28″x59″ vertical window cling, an 8.5″x11″ point-of-purchase sign and a coupon.

The artwork always carries the PBT brand with colorful photography, the blue, teal and yellow color scheme and the wave shape at the bottom of the art … and some palm branches hidden in there somewhere!

Enclave at Horseshoe Bay half-page ad

in Flyers by Sheri July 12, 2007February 11, 2013

This half-page magazine ad is for The Enclave at Horseshoe Bay, an intimate community of 48 residences in the Texas Hill Country.

We used rich textures and watercolor paintings of architectural details as a backdrop for the copy; then we added lifestyle and landscape photos to give prospects a flavor of Enclave living.

The sun element from the logo is repeated large on the left side to reinforce the Enclave brand.

Since we also designed the Enclave brochure, we kept the ad consistent with the look and feel we established with it.

Palm Beach Tan p-o-p signs

in Flyers by Sheri July 11, 2007February 11, 2013

Every month Palm Beach Tan highlights specials with its P-O-P (point of purchase) displays. These are usually 8.5″ x 11″ signs in clear plexiglass holders that sit on the front counter.

The artwork always carries the PBT brand with colorful photography, the blue, teal and yellow color scheme and the wave shape at the bottom of the art … and some palm branches hidden in there somewhere!